The Dashboard allows you to track the Store Locator performance

Data source and tracking plan

The data displayed in your dashboard is collected through an audience measurement solution integrated on all pages of your Store Locator, through the tag manager "Google tag Manager". This audience measurement solution reports the following events:

• Page views
• Call intentions (unmasking or clicking on phone number)
• Itinerary request
• Newsletter subscriptions
• Contact request
• Contact information request

Compliance with the GDPR

Our audience measurement solution is exempt from collecting the user's consent because it complies with the legal conditions (see conditions).

Difference from a market audience measurement tool

Our audience measurement solution is not based on Google Analytics, Piano Analytics, Adobe Analytics, Xiti, Matomo or any other market player. It is therefore possible that the figures reported on your BRIDGE dashboard may differ from those reported by your analytics account. There are several possible explanations for these differences:

- Different tracking plans between your audience measurement tool and the BRIDGE dashboard audience measurement solution.
- Tracking solutions blocked by browser extensions.
- Respect for user consent and RGPD.
- Ability of the audience measurement tool to cross-reference data from several different sources.
- Different identification of crawlers and robots for each audience measurement solution.